The average Google first page result contains 1,447 words.ĩ. We discovered that word count was evenly distributed among the top 10 results. Page authority (as measured by Ahrefs URL Rating) weakly correlates with rankings.Ĩ.

However, we found essentially zero correlation between using a keyword in your title tag and higher rankings on the first page.ħ. The vast majority of title tags in Google exactly or partially match the keyword that they rank for. We found the number of domains linking to a page had a correlation with rankings.Ħ. Getting backlinks from multiple different sites appears to be important for SEO. We found no correlation between page loading speed (as measured by Alexa) and first page Google rankings.ĥ. Comprehensive content with a high “Content Grade” (via Clearscope), significantly outperformed content that didn’t cover a topic in-depth.Ĥ. In fact, the #1 result in Google has an average of 3.8x more backlinks than positions #2-#10.ģ. Pages with lots of backlinks rank above pages that don’t have as many backlinks. Our data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings.Ģ. With the help of our data partner Ahrefs, we uncovered some interesting findings.Īnd today I’m going to share what we found with you.ġ. Which factors correlate with first page search engine rankings? We recently analyzed 11.8 million Google search results to answer the question:

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